When you hear this phrase from your boss, just give her the average. You should stop pushing for the “right” way to measure an important business metric. Do not try to continue and convince her that averages are misleading, do not tell scary stories about averages you read in textbooks, do not say that another metric is a better choice, that there are confounders we still need to account for, and many other things that you think you know better than her. She would not hear anyway. Just give her the average and consider it done. Continue reading Just give me the average!